Posts by Jeffrey Thompson

Do You Have A Career-Minded Customer Support Team?  — or are they just there for a job? When you examine your customer support department, best practices and processes, do you ever ask yourself, “is my support crew career-minded? Or are they just here for a job?” Honestly, it can be one of the most important…

Oftentimes as we go along in business, we tend to stop and wonder: Are we doing ok? Are we making an impact like we wanted? However, we stay occupied with serving our customers, strengthening our company culture, and cultivating our growth goals. That’s where we find our superpowers. We don’t normally seek to be recognized,…

All companies want a certain level of long term brand loyalty from their customers. And on the flip side, customers actually do seek out that brand to be loyal to. So it can be a win-win for both parties. The brand or company gets the steady income stream and the loyal customer doesn’t have to…

Here’s a quick brand loyalty test. Who do you prefer? Ant Man or Atom? Captain Marvel or Superman? And the ultimate choice: Iron Man or Batman? Chances are you most likely have a preference. Or an obsession? The point is, comic book fans in general tend to stay loyal to their brand. In fact, entire…