How to Improve Your Social Media Game
Published: October 27, 2020
Social media has become a necessity nowadays. With over 3.8 billion global users in January 2020, people and brands alike are seeing the exponential growth of these platforms. So, if you’re a business owner and your company is not active on social media yet, you might be missing out on getting huge profits.
In this post, we’ll tackle how you can improve or start on your social media marketing and the benefits of having a social media marketing strategy for your business. But first, let’s define social media marketing.
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Social Media Marketing Defined
Social media marketing is simply defined as the use of social media platforms to promote your brand and connect with your customers. To be able to do this successfully, you’ll need to create unique content that’s tailored fit for your customers, and for the platform which your customers use.
As with all fields of marketing, the goal of social media marketing is the same – that’s persuading your target customers to choose your brand. However, when compared to traditional marketing, social media marketing is more targeted. This means you can talk and interact with your customers directly, but you’ll still need a strategy to convince them. In this type of structure, it’s clear that social media marketing is valuable, and can directly contribute to business growth.
Now that you have a clear definition of social media marketing, let’s take a look at the advantages of having a social media marketing strategy for your business.
The Benefits of Social Media Marketing
Boosts Brand Awareness
Brand awareness is one of marketing’s most important goals. And social media makes it easier to generate and sustain brand building. Compared to traditional marketing, you can get more people to notice your brand in social media marketing. Your efforts in social media should be consistent with your brand’s message too. This includes content such as photos, videos, announcements, profile photo, cover photo, etc. Social media can also drive up engagement and boost site traffic by linking your website to your pages.
Generates Leads and Increases Conversion
Social media, by far, is the easiest way you can get leads and conversions. You can generate leads by simply promoting your products or services in a relatable way. Create interesting promotions that your customers will want to talk about and participate in. When you’ve successfully gathered leads, you can easily convert them by doing tactical approaches such as calls-to-action, opt-ins, and ads.
Connect with Customers in a Meaningful Way
Having a positive customer relationship is important for any business. Social media can help you build lasting relationships with your customers by creating content that resonates with them. But more than making meaningful content, you can also establish a relationship by interacting with your customers. You can respond to their comments or ask questions that will show that you value their input.
Improves Market Research
Social media is a great avenue to conduct market research. Since your customers are already present, you just have to identify the questions that are needed to be asked. Data from social media can provide you with a granular and more detailed view of your customers. In return, you can use this data to create more meaningful marketing programs.
You can also use social media to keep track of your competitors – whether it’s their social media tactics and campaigns, and the products or services they’re promoting. From there, you can analyze and compare it to your social media marketing approach. You can also observe how they’re interacting with their customers.
These are just a few benefits of social media marketing, and to further boost these benefits, here are several tips to improve your social media marketing.
Tips to Improve Your Social Media Marketing
Create a Specific and Consistent Social Media Approach
As with any marketing plan, the goals and execution should be detailed and intentional. You should determine which social media platform you’ll be present in. Ideally, your brand should not be present on all platforms, but if your customers are there, then follow suit.
Then, create a plan for how consistent you should post. Some social media platforms require frequent posting and updating. But again, observe how your customers behave and interact online to determine posting consistency.
Focus on Brand Integrity and Messaging
All social media platforms have different target audiences, but this doesn’t that mean you can’t create a cohesive brand image for different social media platforms. Having a unified brand message across your social media accounts will help your customers relate to your brand. However, you can also customize your message based on demographics to have the most impact.
Be updated on What’s Trending
After you’ve established a unified brand message, you can now check on what’s currently trending. If there’s a trending topic that you think relates to your message, then capitalize on that to increase your engagement. However, it’s critical that you avoid jumping on the bandwagon for every trending topic. This can potentially backfire as it may not relate to your audience and it may damage the brand image that you’ve built.
Monitor and Analyze Program Results
Your social media efforts will be for nothing if you don’t measure their results. Most businesses have no idea how to track their social media efforts. This will become a hit-or-miss situation where you won’t know if your strategy is working.
To measure the effectiveness of your social media strategy, simply start by identifying your brand’s key metrics. Your KPIs (key performance indicators) or key metrics will give you a measurable scale on your social media efforts. Some examples of social media metrics are impressions, engagements, views, likes, conversion, etc. It’s also recommended that you track these weekly, monthly, or quarterly to make sure that your strategy is still effective and relevant.
Start Your Social Media Journey
Today, we live in a mobile-first culture. With customers always on mobile, plenty of businesses are competitively using social media to promote their brand and engage with their customers. And although it may seem overwhelming to determine the social media path for your company, the returns will surely be worth it. So, start working on your social media marketing strategy today. Follow the tips mentioned above to get more followers, increase engagement and conversions, and eventually, get more profits for your business.