Social Selling: What is it and How to Take Advantage of it? Part 2
Published: January 25, 2021
Social selling indeed has its advantages in today’s digital age. But now that you have a grasp on social selling and its benefits for your business, how do you get started and maintain success with it?
Missed part 1 wherein we discussed the definition and benefits of social selling? Check it out here.
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How to Get Started with Social Selling and Maintain Success with It?
Optimize Profiles on Relevant Social Media Platforms
You’re interested in getting started with social selling. Now what? The first thing you need to do is identify where your target customers are. Identify which social media platforms are they most engaged and active in. Then, create a profile to establish a presence. However, be wary for there are certain social media networks that often pop-up and fade away quickly. Your efforts will be for nothing if you join these networks. It’s important to focus on your customers and research their activities and interests on the social media platforms they’re on.
Place Strategic Social Listening Alerts
Now that you’ve established your company’s social media profiles, it’s time to listen to what your potential customers are saying. Paying attention to what your customers are saying is the key to staying updated with the latest relevant trends. This also gives you the opportunity to engage with them. You can set up social listening alerts through tools like these.
Provide Valuable Content and Insight
You’ve listened to what your customers are talking about and you’ve established your brand’s presence. The next step is to respond and engage by giving them valuable content and insight. When you give content or insight to your audience, the goal is not to be a hard sell. It must come naturally, like you to intend to be an expert in your field. Create content that provides useful information and share relevant posts from other thought leaders as well. When sharing other posts, don’t be afraid to express your insights so customers can see your authenticity.
Develop Meaningful Relationships
Social selling provides a direct avenue to develop meaningful relationships with your customers. It’ll show that you’re reliable by paying attention to their posts and staying in touch with them. Soon enough, you’ll become top of mind, not just for a one-off sale transaction, but as an established go-to person for their needs.
Use the Proper Tools for Monitoring
Every project needs to have proper evaluation and monitoring to measure its effectiveness and contribution to the company’s growth. Your social selling program should also go through that. You’ll need the proper monitoring tools in order to improve your social selling results. Tools such as LinkedIn’s Sales Navigator is a helpful tool to grow your social selling efforts. There are also other helpful tools out there for each social media platform.
Consistency is Key
Depending on the type of business and industry you’re in, getting results in social selling is not the same for everyone. Some companies may experience overnight success, while some take time to get things going. Nevertheless, consistency is key when it comes to this strategy. Your efforts to consistently share valuable content and develop genuine conversations with your customers is the real essence of an effective social selling strategy.
More than being used for leisure, it’s clear that customers use social media for business. And as business owners, it’s important that you provide value and build relationships with your customers through every channel. Social selling highlights and improves this. However, it isn’t a one-time thing, and it should be used consistently along with other effective sales methods. If followed properly, along with the tips mentioned above, social selling can indeed grow your sales and build long-time customer connections.
Overwhelmed with how you can start applying social selling to your business? A social media virtual assistant can help.