Your Guide to Hiring a Social Media Virtual Assistant
Published: December 18, 2020
Social media has become essential for businesses nowadays. Whether you own an online store or a traditional brick-and-mortar store, you can’t deny that social media clearly contributes to business growth. While it may seem easy, startups and small business owners often find challenges in managing their social media presence. It takes an excellent marketing strategy to grow a presence on social media, however, most business owners don’t have the time to accomplish the tasks to do so. That’s why the most ideal way to resolve this is by hiring a social media virtual assistant.
In this article, we’ll provide you with everything you need to know when it comes to hiring a social media virtual assistant. We’ll share the benefits of hiring one, and we’ll also list down several tasks you can outsource to your social media VA. But first, let’s define a social media virtual assistant.
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What is a Social Media Virtual Assistant?
A social media virtual assistant is responsible for managing your social media accounts, as well as, maintaining a positive brand presence on social media. Their job is similar to a social media manager; however, they often work remotely. Aside from those, a social media VA is also responsible for creating, planning, implementing, and monitoring a cohesive social media strategy for your business. The social media strategies a VA creates usually have an end-goal of boosting online brand awareness and increasing profits.
What are the Benefits of Getting a Social Media Virtual Assistant?
Minimize Operational Costs
Hiring an effective virtual assistant lets you minimize costs. Social media VAs have years of experience and since that’s what they do for a living, you don’t have to worry about providing training programs and enduring a tedious recruitment process anymore. You can also save a lot from operational expenses like office space and utilities such as electricity and internet connection since social media VAs work remotely. What’s more, a social media VA’s paygrade is relatively affordable compared to a full-time in-house social media manager.
Focus on Core Tasks
We all know that managing social media accounts can be repetitive and time-consuming. It may hinder you from focusing on core business activities that bring up profit. While social media can also contribute to profit, it might not be the main source of profit for your business. This is where a social media VA can help. By outsourcing a VA and delegating tedious tasks such as the daily monitoring of your social media accounts, you can free up more time to focus on core activities and develop other growth opportunities.
It’s established that a social media VA can free up your time to focus on your core activities. However, they can also help boost productivity as well. As a business owner, you shouldn’t waste time and resources on non-core tasks like social media. If your company specializes in tech products, then developing products is where your focus should be. With that, leave your social media activities to your VA so you can increase business efficiency.
These are just a few of the benefits of getting a social media VA for your business. Aside from these benefits, they can also accomplish any social media-related tasks. To give you an idea, we’ve listed several tasks below that you can delegate to your virtual assistant.
Which Tasks Can You Assign to Your Social Media Virtual Assistant?
- Manage all accounts on different social media platforms
- Develop a cohesive social media strategy
- Interact and engage with your audience through likes, comments, and shares
- Monitor conversations and respond to customer messages and comments
- Produce content for social media posts
- Curate content from other sources such as blogs, news, etc.
- Create and manage social media campaigns
- Conduct thorough market research and competitor’s activities on social media
- Manage different advertising platforms such as Facebook ad manager, LinkedIn campaign manager, etc.
- Evaluate and analyze campaign or program results
How to Find the Right Social Media Virtual Assistant for You?
Now that you’ve identified the tasks you want to outsource; the next step is finding the right VA to meet your requirements. There two ways in which you can hire a social media virtual assistant: through a BPO company or a freelance website.
There are plenty of websites like Upwork and Fiverr that offer a wide network of freelance VAs that cater to different industries. You can easily hire one on the spot, however, if you’re looking for a more structured and secured process when it comes to hiring a VA, a BPO company is the route to go.
A BPO company can provide you with full support in case you encounter a problem with your virtual assistant. You can also be sure that your VA will meet your needs as the BPO company constantly provides KPIs and quality checks.
Hire a TeleworkPH Social Media Virtual Assistant
Hiring a virtual assistant for your social media needs is essential. You can have a successful online presence without having to give up focus on other core business activities. If you’d like to take your social media presence to the next level, then a TeleworkPH virtual assistant can help you reach your online goals in no time.
Does your business also have an eCommerce channel? An eCommerce virtual assistant can help you with your online store needs. Check out this post.