customer support service should match your brand

Brand identity is what makes you magnetic. People want to buy from a brand that is aligned with their values. That is why it’s imperative to understand what your business is all about, refine what you stand for, and create a distinct personality that will attract brand loyalty. Customers today are aware that brands compete…

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the human-centred approach

The human centered approach to customer support just makes sense. After all, customers are humans, right? While chatbots and other AI or machine-learning tools come in handy for mundane and recurring tasks, there is no substitute for customer support’s human element. Nothing comes close. Algorithms are intelligent – but the human touch is more personalized.…

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Filipinos Invest In Themselves

Nobody is indispensable – and Filipinos don’t take this lightly. Businesses evolve and to remain in-demand or relevant, Filipinos constantly seek opportunities to invest in themselves and upskill. Learning, unlearning, and relearning become a routine for every Filipino. And I guess that’s what truly makes one indispensable in a sense. Filipinos love to learn. That…

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Mapping Customer Experience

Getting into the customer psyche is the first step in mapping out customer experience. Have you ever experienced checking out a new resort hotel and somehow felt that disconnect or inconsistency compared to how the brand made you feel via social media and email? Not seeing through the lens of your customers and not making…

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