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There are several factors that contribute to business profitability. One of which is customer loyalty. What is customer loyalty then? It is defined as an attitude, behavior, or tendency of an individual to favor one brand of product or service over another. It may result from an individual’s satisfaction with the product or service. It…
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Customer retention pertains to activities and actions that business organizations take with the purpose of reducing the instances of customer defections. In other words, it is getting your customers to stay loyal to your brand of product or service. Customer retention starts when the business organization comes in contact with first-time customers and basically continues…
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What is Customer Satisfaction? Why do customers repeatedly buy the same brand of a certain product? The reason is simply because they are happy with the product or service that they repeatedly get or receive from a particular business. For example, one shopping store, to build up their customer satisfaction, have a generous return policy.…
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