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Getting into the customer psyche is the first step in mapping out customer experience. Have you ever experienced checking out a new resort hotel and somehow felt that disconnect or inconsistency compared to how the brand made you feel via social media and email? Not seeing through the lens of your customers and not making…
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Customer revenge can be damaging at times. After all, your customers always have the final say about your business. And people listen to other customer reviews. It sounds one-sided but that’s the hard truth. All it takes is one negative comment or complaint on social media and you instantly get people’s attention – but in…
Read MoreThe CSAT can do more for you than just merely an internal audit. Great CSAT scores and feedback can make amazing content for both brand loyalty and to attract new customers. While it’s easier now for customers to find your brand online, competition has grown tougher than ever. Investing in CX strategies is imperative as…
Read MoreMeeting a customer eye to eye is crucial to getting them on board for the long term. Are your customers head-over-heels with your brand? Or just window-shopping? You won’t find two customers that think alike. Customers have unique needs but you’ll find a couple of similarities in what will make them stay happy with your…
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