5 Reasons Why Neil Patel Recommends Outsourcing
Published: June 14, 2017
5 Reasons Why Neil Patel Recommends Outsourcing
If you don’t know who Neil Patel is, you might be one of the very few people who isn’t utilizing social media, or you might be someone who hasn’t researched about internet marketing. You see, Neil Patel is a successful entrepreneur who is a digital marketing expert. He is an internet marketing genius and is the founder of several digital companies like Crazy Egg, Hello Bar, and KISSmetrics. He helps giant companies (like Amazon, NBC, and HP – to name a few) grow their revenue. He is also the top influencer on the web. It may seem he has a lot on his plate, but how does he do it? He’s definitely not a superhuman but he does get the help that he needs – and he recommends outsourcing. Why?
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Here are 5 Reasons Why Neil Patel Recommends Outsourcing:
1. There aren’t enough hours in a day!
As a startup or medium-size enterprises, we already have too much to worry about that we can even take, and we need as much help as we can. Outsourcing tasks is a good solution to help you do what’s most important while the other tasks can still be taken care of. Imagine being able to book as many client meetings where you could present your business – but then, you have some admin work to complete, how will you do it? Will you cancel the meetings? No. Should you just wait until the end of the month to do the documents? No!
Neil Patel is a fan of outsourcing, and the main reason for that is because he knows we can only do so much.
“Running a business is a tall order in and of itself. When you throw marketing into the mix, things can quickly become overwhelming. If you haven’t felt this way yet, you’re going to feel it soon: There just aren’t enough hours in the day!”
2. Neil wants to focus on his goals.
What is your vision? How are you going to achieve THAT goal? You may have laid out an excellent plan to reach your goal but if you have too many things to attend to, you will not be able to focus on what’s most important. Take for example this situation: you’re about to close that deal with that big fish, and there are important calls from small and medium clients that need to be answered, will you just let them go? No! Daily tasks like after-sales service and support are critical to your business, if you ignore them, you may killing your business slowly. Be wise! Outsource these “mundane” but highly essential parts of the business.
“I speak from personal experience. There’s no way I could have done what I’ve done without strategically and carefully outsourcing a lot of the day-to-day marketing tasks that took up my time and kept me from focusing on other goals.”
3. It doesn’t cost a lot.
Outsourcing may be an additional cost but it sure doesn’t cost a lot. Take for example, if you are a coach who is now getting recognized and you are being paid about $200 for every session and what if you have back to back sessions? Who will market your business on Facebook? If you really think about it, you are actually saving more and gaining more time to work on your business. Consider how much it can cost you if you spend a couple of hours everyday doing the marketing when you could just have used those hours doing coaching sessions. It doesn’t cost a lot, right?
“It doesn’t cost a lot because of the time you’re saving. If your time is worth, say, $50/hr, doesn’t it make sense to pay someone $35/hr to post to Facebook, create a video, proofread an article, or respond to blog comments?”
4. Outsourcing CAN improve the quality of work.
We may think outsourcing some tasks and projects can decrease the quality of our work. But Neil Patel says otherwise. If you are a good salesman and your business is selling solar panels, you definitely need a website where your prospective clients can visit. In this case, will you just create a mediocre, generic website from a WordPress theme you purchased, or do you think it’s better to hire a web developer? I bet the latter one is the better decision. Your website would be easier to navigate, and the quality of images would be way better. See how outsourcing CAN improve the quality of work?
“If you outsource it, the quality will be a million times better than the quality you’d get if you’d tried to do it yourself.”
5. It’s a win-win-win-win situation!
When you outsource, you save money, you get to focus on your goals, and you are able to take care of your clients better. Whether its outsourcing marketing tasks, admin duties, providing support to customers, it’s definitely a win-win-win-win situation. It’s a win
for your business, a win for your cost, a win for your clients, and definitely a win for you! The biggest businesses are not built by only one person, the biggest businesses are built by people – some of them are even outsourced! If you want to win-win-win-win, you definitely need to outsource!
“And it’s not just time you’re saving. You’re also creating efficiency and increasing your quality. So maybe it’s a win-win-win-win-win.”