How Telework PH Generated More Than 50% of Leads in 6 Months
Published: April 27, 2020
Lead generation is the act of gathering connections that can turn out to be a potential client or a passive audience. It relies heavily on global updates and the knowledge of your prospects’ behavior. It’s also considered by many as an important part of the operations of their sales and marketing force. An effective lead generation strategy can turn cold leads into a proactive client.
It can also lessen your operational costs to sale while ensuring the awareness of your brand to your target market. In fact, in one of our strategic attempts to generate leads for Telework PH, we have spent only Php 70,000 or $1,350 on ad costs in merely one year! This, in turn, gathered almost 150,000 impressions and 90,000 reaches.
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Why Lead Generation is a Must for Your BPO Business
Doing lead generation applies to both start-up and established BPO companies. It is such a simple concept and the cost is relatively inexpensive. In return, it provides the business-owners an opportunity to sell or market their services. Another advantage for the company is that they will be able to understand the client’s purchasing behavior and their motivation to engage in such services.
For Telework PH, our website engaged more than 50% of page views in just one year. In addition, our Facebook page likes increased ten times compared to last year. Do you want to know how can you do it too?
Here are some tips that may help you
1. Websites hold the major weight in lead generation efforts but now is the time to focus on other channels
Websites are the number one source of leads however, you may also focus on other channels of lead generation for better audience reach. This is also what we practice at Telework PH. We created features on our website such as our blog, testimonials or social proof, and auto-fill “contact us” forms. We also use other channels such as a podcast and a YouTube channel to attract clients. Channels like the ones we mentioned are great options for doing lead generation.
2. Optimize your website for mobile search
As of 2017, mobile internet use took over desktop internet use with the former being at 67%. That’s a 16% leap compared to the 51% mobile search use in 2016. We’re also pretty sure that this percentage will continuously increase as more people integrate mobile into their lives. While more people make this shift, it’s very important for your website, which is basically your brand identity on the web, to be optimized for mobile. At Telework PH, we are on the verge of doing a grand website redesign which will be optimized for mobile search and will further improve user experience.
3. Helpful and informative content is more valuable to customers than in-your-face marketing campaigns
Nowadays, people are more sensitive when it comes to marketing campaigns and PR stunts. They can’t be easily fooled anymore and they can distinguish authentic and honest advertising apart from shallow, baseless campaigns. Likewise, they want to able to make the buying journey themselves instead of pushing them outright to buy your product/service. This is where informative content comes to play. Here at Telework PH, whenever we create content, we always ask the question: what can our audience takeaway from our content? We always put in mind that our clients’ needs come first and that’s something that many BPO businesses will also have to realize. They will appreciate your brand more if you give them reliable content (without sly advertising) to help them in the buying decision.
4. Focus on the quality rather than the quantity of your content
In relation to the topic above, quality content that engages your customers is definitely more effective than making a ton of meaningless, and sometimes, repetitive content. In Telework PH’s blog and social media page, you may observe that we offer a variety of content that always tells a compelling story. This is also reflected in our company’s vision and mission statement because we practice a holistic brand identity approach. Your audience will better understand you if you have a consistent narrative. After all, customers can easily tune out content if they see it as irrelevant and unrelatable.
5. Try guest blogging or reach out to leading influencers in the industry
Get in touch with non-competing companies in the industry. With vast connections, Telework PH is no stranger to this set-up. We constantly work with professionals in the industry that has insights to share and to impart to our audience and vice versa. If someone from your circle knows some lead influencers in the industry, introduce yourself to them and ask them to do interviews or even exchange guest blogs. By doing these, their massive audience reach will become your audience as well and in no time, they will be interested in your services.
6. LinkedIn is also a key player in lead generation
Social media can be useful to get an introduction to your potential leads however seldom comes across as a valuable lead. But one medium that is proven effective in gathering and maintaining your leads is LinkedIn. Make your LinkedIn account more of an interactive system. We have discovered that one of our most prolific medium to gather quality leads is LinkedIn. Currently, several of our clients came from LinkedIn. We nurture our contacts to become leads by getting to know them first in order to understand their problems. Once you get to know the person and become friends with them, introducing your services comes naturally.
7. Traditional methods are still fairly effective
Offline methods can also be an effective way to connect with your audience. Attending trade shows, conducting speaking engagements, and participating in industry-related events are opportunities where you can speak face-to-face with your potential clients. It’s a great avenue to introduce your services because, in this setting, they’re open to learn how your services can benefit their business. In fact, Telework PH is very active when it comes to attending events such as these. Our very own CEO Marge Aviso and CMO Jun Baranggan constantly attend speaking engagements to share their insights on the industry. As a result, this paved the way for our brand to be discovered by untapped potential clients.
We hope that you use our tips so you can develop an effective lead generation strategy for your BPO business. Have fun and experiment on ways you can do lead generation because, at the end of the day, smart and creative strategies attract potential clients that can turn your profit upwards.