5 Areas eCommerce Stores Can Outsource (#3 Will Surprise You!)
TeleworkPH
Published: May 2, 2019
There are so many moving parts to managing a successful eCommerce store. There are product updates, market research, orders to fill, returns, complaints…well, of course, the list goes on. In fact, so many issues seem to arise that were never thought of, which can take time and energy away from core competencies and innovation.
A lot of eCommerce store owners find themselves stuck in a rut doing so many of the manual tasks that consume time and resources and it takes away from what they should be doing. Innovation and planning. Brainstorming. Even some who thought that opening an online store was a part-time, passive income venture have found themselves working overtime to keep the store up to-date and running.
This is where outsourcing some of those tasks can play a major role in the success of an online store. Customer care and engagement are vital and making sure everything is in place so the customer journey is as streamlined as possible is essential in retaining regular customers.
Let’s have a look at ways outsourcing can benefit an eCommerce store.
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1. Product Updates
This is a major one. Keeping up with fresh products is essential to retaining customers. Online shoppers are always looking for the best deals and the latest trends. The eCommerce marketplace is highly competitive so having the latest up-to-date products can make all the difference.
Outsourcing your product update tasks will save a ton of time and money. Some of these tasks include: entering new products, pricing, category management, SKU code updating, shipping dates and rates, specs, and so on.
2. Customer Support
Having top-notch customer support handled by an expert individual or team is the front line to your eCommerce store. Live chat, emails, phone calls, social media…these are all places customers love to communicate from. Having multi-channeled customer support ensures your customers are taken care of quickly, and efficiently and all of their issues are taken care of. This is a huge step toward loyal customers screaming your praises to their friends and family.
Shipping details, returns, refunds, product suggestions, and even general inquiries are only a few of the details that can be handled by an outsourced customer support team.
3. Product Descriptions
Can you outsource your product descriptions to a foreign country? Absolutely! In fact, the talent you will find in creative writing (yes! In English) will surprise and amaze you.
Product descriptions need to be compelling, engaging, and fun. They are the customer’s first experience with the product and the way to motivate them to take the next step. If your product descriptions are flat, boring, or too technical, the customer will be turned off and surpass the product altogether.
4. Order Management
Order management could potentially fall under support, however, for larger stores, it can be a full-time job within itself. Keeping track of inventory and products being sent out, or if you are a dropshipping store, managing the orders and making sure all the information and shipping data are correct.
Also, some customers still like to pick up the phone and talk to a live agent when placing their order, rather than rely on the internet. All of this can be easily handled by an outsourcing partner.
5. Product Catalogue
This has to be one of the most labor-intensive tasks for any eCommerce store and one that can be diligently taken care of by an outsourcing expert. Transferring products from a paper catalog to an electronic one to reach a wider audience is an excellent business move, but can take a lot of time and effort. Also, your catalog will need to be constantly updated and monitored as trends change.
So these are just a few of the ways outsourcing tasks for your eCommerce store can make your site stand out and stay up to date. Remember: customer engagement is the key factor. And outsourcing can make it happen for you.
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